Software
What We Learned by Ignoring Industry Playbooks
In tech, there’s a set of unwritten rules everyone seems to follow. Reuse the latest framework. Optimize every metric. Scale...
Software
Clever Software Is Often Dangerous Software
Clever software gets praised for doing more with less input.It anticipates needs, shortcuts decisions, smooths over uncertainty, and hides complexity...
Software
Why Predictable Software Builds More Trust Than “Smart” Software
Software has become very good at guessing what users might want.It predicts, suggests, auto-completes, adapts, and optimizes—often faster than users...
Software
Privacy Isn’t Free — And That’s the Point
Privacy is often discussed as a feature that should be cheaper, easier, or more convenient. Something that can be added...
Software
What Privacy-First Design Actually Costs
Privacy-first design is often marketed as a moral upgrade. A badge of responsibility. A promise that users will be respected...
Software
Scale Is Not a Moral Argument
Scale is often treated as proof. If something reaches millions of users, it must be good.If it grows fast, it...
Software
Why We Optimize for Fewer Users, Not More
In most product conversations, growth is treated as a default good. More users mean more validation, more relevance, more success....
Software
If Your Product Needs Persuasion, Something Is Broken
Persuasion is often framed as a design skill — the right copy, the right nudge, the right moment to intervene....
Software
Why Persuasion-Based UX Is a Design Failure
Persuasion-based UX starts from a flawed assumption: that users must be guided, nudged, optimized, or subtly pushed toward the “right”...
Software
The Most Important Decisions Are the Least Visible
Visibility Is a Poor Measure of Importance In product work, visibility often distorts priorities. What ships is visible.What users click...