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Building for Everyone Means Protecting No One
Software

Building for Everyone Means Protecting No One

Ethan Cole February 4, 2026 3 min read 33 views

There is a familiar promise in software and product design:Build for everyone, and everyone will benefit. It sounds inclusive.It sounds fair.It sounds safe. In reality,...

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Why “Mass Market” Apps Always Compromise Users
Mobile & Apps

Why “Mass Market” Apps Always Compromise Users

Ethan Cole Feb 4 3 min

The Promise of Universal Appeal “Built for everyone” sounds generous. It suggests accessibility, inclusivity, scale. It implies that no one...

42 Read More
Who Our Product Is Not For
Software

Who Our Product Is Not For

Ethan Cole Feb 4 3 min

The Question Most Products Avoid Most product pages proudly explain who a product is for. Much fewer are willing to...

66 Read More
Speed Is Overrated. Stability Isn’t.
Software

Speed Is Overrated. Stability Isn’t.

Ethan Cole Feb 3 3 min

When Speed Becomes a Signal Speed has become a shortcut for seriousness. If a product moves fast, it’s assumed to...

53 Read More
Fast Updates, Slow Security: The IoT Trade-Off
Hardware & IoT

Fast Updates, Slow Security: The IoT Trade-Off

Ethan Cole Feb 3 3 min

Speed as a Security Story In the IoT world, speed is often presented as a security feature. Fast patches.Rapid updates.Quick...

82 Read More
Why We Optimize for Stability, Not Speed
Software

Why We Optimize for Stability, Not Speed

Ethan Cole Feb 3 3 min

In the technology world, speed has stopped being just a characteristic.It has become a moral category. Fast means right.Slow means...

86 Read More
If You Can’t Say No to Features, You Don’t Control Your Product
Cybersecurity

If You Can’t Say No to Features, You Don’t Control Your Product

Ethan Cole Feb 2 5 min

Every product team likes to talk about ownership. Ownership of code.Ownership of vision.Ownership of outcomes. But there’s a much simpler...

51 Read More

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