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Short-Term Gains Create Long-Term Damage
Software

Short-Term Gains Create Long-Term Damage

Ethan Cole February 12, 2026 3 min read 34 views

In software, short-term wins are easy to measure. Conversion rates rise.Engagement increases.Time-on-platform grows. Dashboards look healthy. Long-term damage is harder to see. It doesn’t appear...

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The Long-Term Cost of Trust Debt in Software
Cybersecurity

The Long-Term Cost of Trust Debt in Software

Ethan Cole Feb 12 3 min

Technical debt is familiar territory. Teams understand that shortcuts accumulate. Deferred refactoring becomes fragile architecture. Quick fixes become long-term constraints....

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Why Trust Can’t Be Rebuilt Once It’s Traded Away
Software

Why Trust Can’t Be Rebuilt Once It’s Traded Away

Ethan Cole Feb 12 4 min

Trust is often described as something fragile. In software, it’s more than fragile. It’s cumulative.It builds slowly, through repeated consistency....

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Following Best Practices Is How You Repeat Old Mistakes
News

Following Best Practices Is How You Repeat Old Mistakes

Ethan Cole Feb 11 4 min

“Best practices” sound safe. They imply consensus. Experience. Proof. If enough companies follow the same pattern, it must be correct....

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Why Tech Trends Age Faster Than the Problems They Claim to Solve
News

Why Tech Trends Age Faster Than the Problems They Claim to Solve

Ethan Cole Feb 11 4 min

Every year, a new wave of technology promises to redefine how we build, scale, and think. A new framework replaces...

64 Read More
What We Learned by Ignoring Industry Playbooks
Software

What We Learned by Ignoring Industry Playbooks

Ethan Cole Feb 11 3 min

In tech, there’s a set of unwritten rules everyone seems to follow. Reuse the latest framework. Optimize every metric. Scale...

87 Read More
Clever Software Is Often Dangerous Software
Software

Clever Software Is Often Dangerous Software

Ethan Cole Feb 10 3 min

Clever software gets praised for doing more with less input.It anticipates needs, shortcuts decisions, smooths over uncertainty, and hides complexity...

55 Read More

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