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The Most Important Decisions Are the Least Visible
Software

The Most Important Decisions Are the Least Visible

Ethan Cole February 6, 2026 3 min read 49 views

Visibility Is a Poor Measure of Importance In product work, visibility often distorts priorities. What ships is visible.What users click is visible.What metrics move is...

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Defaults That Matter: Infrastructure Choices Users Never See
Cloud & DevOps

Defaults That Matter: Infrastructure Choices Users Never See

Ethan Cole Feb 6 3 min

Infrastructure Is Opinionated by Default Most users never see infrastructure. They don’t see deployment pipelines, database schemas, caching layers, or...

39 Read More
How Philosophy Shows Up in Small Technical Decisions
Software

How Philosophy Shows Up in Small Technical Decisions

Ethan Cole Feb 6 4 min

Philosophy Rarely Looks Like Philosophy Product philosophy is often discussed in abstract terms. Values.Principles.Vision statements. But philosophy almost never shows...

62 Read More
Compromise Is a Choice, Not an Accident
Software

Compromise Is a Choice, Not an Accident

Ethan Cole Feb 5 3 min

The Convenient Myth of Inevitability Compromise is often framed as something that just happens. Market pressure.User expectations.Limited resources.Tight deadlines. When...

72 Read More
Security Trade-Offs Most Teams Refuse to Admit
Cybersecurity

Security Trade-Offs Most Teams Refuse to Admit

Ethan Cole Feb 5 4 min

Security Is Always a Negotiation Security is often presented as an absolute. Products are either secure or insecure. Teams either...

56 Read More
Why Saying “No” Is a Core Product Skill
Software

Why Saying “No” Is a Core Product Skill

Ethan Cole Feb 5 3 min

The Pressure to Always Say Yes Modern product teams are surrounded by requests. Feature suggestions.Customer demands.Competitive pressure.Internal ambitions. Most of...

78 Read More
Building for Everyone Means Protecting No One
Software

Building for Everyone Means Protecting No One

Ethan Cole Feb 4 3 min

There is a familiar promise in software and product design:Build for everyone, and everyone will benefit. It sounds inclusive.It sounds...

50 Read More

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