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Why a Few Cloud Providers Run Most of the Internet
Cloud & DevOps

Why a Few Cloud Providers Run Most of the Internet

Ethan Cole March 29, 2026 3 min read 54 views

The internet looks distributed. Millions of websites.Thousands of services.Independent systems everywhere. But underneath, it’s not that distributed. A large part of the internet runs on...

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How the Internet Became Centralized Without Anyone Planning It
Cloud & DevOps

How the Internet Became Centralized Without Anyone Planning It

Ethan Cole Mar 29 3 min

The internet was supposed to be decentralized. No central authority.No single point of control.A network of independent systems. And for...

65 Read More
Old Code Survives Because Replacement Is Hard
Software

Old Code Survives Because Replacement Is Hard

Ethan Cole Mar 28 3 min

Old code is easy to criticize. Messy.Outdated.Hard to work with. But it keeps running. Not by accident. Because replacing it...

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Migration Projects That Never Finish
Cloud & DevOps

Migration Projects That Never Finish

Ethan Cole Mar 28 3 min

Migration projects always start the same way. Clear scope.Defined timeline.A plan to “move everything” from old to new. And they...

90 Read More
Why Software Rarely Gets Rewritten From Scratch
Software

Why Software Rarely Gets Rewritten From Scratch

Ethan Cole Mar 28 3 min

At some point, every system looks outdated. Messy code.Legacy decisions.Workarounds layered over workarounds. And the idea appears: rewrite everything from...

81 Read More
Most Product Behavior Is Incentive Design
Software

Most Product Behavior Is Incentive Design

Ethan Cole Mar 27 3 min

Product behavior doesn’t happen randomly. It’s not just how users “choose” to use a system. Most of it is designed....

74 Read More
Optimization Systems and Unintended Consequences
Software

Optimization Systems and Unintended Consequences

Ethan Cole Mar 27 3 min

Pick a goal.Improve a metric.Make the system better. But real systems don’t work like that. Because when you optimize one...

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