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Users don’t leave because they are impatient. They don’t leave because they are confused. Most of the time, they leave because something subtle changes. They...
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Churn is usually framed as a user failure. “They didn’t understand the value.”“They weren’t the right audience.”“They didn’t engage enough.”...
When we think about long-term users, we don’t start with growth charts. Most product discussions focus on acquisition, activation, and...
In software, short-term wins are easy to measure. Conversion rates rise.Engagement increases.Time-on-platform grows. Dashboards look healthy. Long-term damage is harder...
Technical debt is familiar territory. Teams understand that shortcuts accumulate. Deferred refactoring becomes fragile architecture. Quick fixes become long-term constraints....
Trust is often described as something fragile. In software, it’s more than fragile. It’s cumulative.It builds slowly, through repeated consistency....
“Best practices” sound safe. They imply consensus. Experience. Proof. If enough companies follow the same pattern, it must be correct....