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Exciting Products Age Poorly
Software

Exciting Products Age Poorly

Ethan Cole February 15, 2026 3 min read 39 views

Excitement is powerful. It drives launches, funding rounds, early adoption curves, feeds headlines, and attracts attention. It makes products feel alive, fast, and ahead of...

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Why Predictability Matters More Than Innovation in Connected Devices
Hardware & IoT

Why Predictability Matters More Than Innovation in Connected Devices

Ethan Cole Feb 15 5 min

Innovation drives headlines.Predictability prevents harm. In the world of connected devices — smart thermostats, security cameras, wearable trackers, industrial sensors...

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Why Boring Software Is Often the Most Ethical
Software

Why Boring Software Is Often the Most Ethical

Ethan Cole Feb 15 4 min

“Exciting” is a compliment in most industries. In software, it often shouldn’t be. Excitement usually signals rapid change, aggressive iteration,...

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Feeling Safe Is Not the Same as Being Safe
Cybersecurity

Feeling Safe Is Not the Same as Being Safe

Ethan Cole Feb 14 4 min

Safety has both psychological and structural dimensions. We don’t experience encryption. We experience signals. A lock icon in the browser...

59 Read More
Security Theater vs Structural Protection
Cybersecurity

Security Theater vs Structural Protection

Ethan Cole Feb 14 4 min

Security is easy to demonstrate.Protection is harder to prove. Badges, alerts, dashboards, compliance logos, forced password rotations — these visible...

81 Read More
Why “Security Features” Often Protect Companies, Not Users
Software

Why “Security Features” Often Protect Companies, Not Users

Ethan Cole Feb 14 5 min

Security has become a selling point. Product pages list encryption standards, authentication layers, monitoring systems, anomaly detection, fraud prevention. The...

74 Read More
Users Leave When Products Stop Respecting Them
Software

Users Leave When Products Stop Respecting Them

Ethan Cole Feb 13 3 min

Users don’t leave because they are impatient. They don’t leave because they are confused. Most of the time, they leave...

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