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99.99% Uptime — And Still Failing Users
Cloud & DevOps

99.99% Uptime — And Still Failing Users

Ethan Cole February 16, 2026 4 min read 21 views

99.99% uptime sounds impressive. It suggests reliability. Stability. Professionalism. In infrastructure conversations, those four nines are often treated as proof of technical maturity. But uptime...

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The Metrics That Quietly Destroy Good Software
Software

The Metrics That Quietly Destroy Good Software

Ethan Cole Feb 16 4 min

Metrics are supposed to bring clarity. They help teams decide what to prioritize, what to improve, what to cut. They...

63 Read More
Exciting Products Age Poorly
Software

Exciting Products Age Poorly

Ethan Cole Feb 15 3 min

Excitement is powerful. It drives launches, funding rounds, early adoption curves, feeds headlines, and attracts attention. It makes products feel...

60 Read More
Why Predictability Matters More Than Innovation in Connected Devices
Hardware & IoT

Why Predictability Matters More Than Innovation in Connected Devices

Ethan Cole Feb 15 5 min

Innovation drives headlines.Predictability prevents harm. In the world of connected devices — smart thermostats, security cameras, wearable trackers, industrial sensors...

56 Read More
Why Boring Software Is Often the Most Ethical
Software

Why Boring Software Is Often the Most Ethical

Ethan Cole Feb 15 4 min

“Exciting” is a compliment in most industries. In software, it often shouldn’t be. Excitement usually signals rapid change, aggressive iteration,...

73 Read More
Feeling Safe Is Not the Same as Being Safe
Cybersecurity

Feeling Safe Is Not the Same as Being Safe

Ethan Cole Feb 14 4 min

Safety has both psychological and structural dimensions. We don’t experience encryption. We experience signals. A lock icon in the browser...

64 Read More
Security Theater vs Structural Protection
Cybersecurity

Security Theater vs Structural Protection

Ethan Cole Feb 14 4 min

Security is easy to demonstrate.Protection is harder to prove. Badges, alerts, dashboards, compliance logos, forced password rotations — these visible...

83 Read More

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