Bitcoin store of value — why pension funds are reassessing BTC’s long-term role

Ethan Cole
Ethan Cole I’m Ethan Cole, a digital journalist based in New York. I write about how technology shapes culture and everyday life — from AI and machine learning to cloud services, cybersecurity, hardware, mobile apps, software, and Web3. I’ve been working in tech media for over 7 years, covering everything from big industry news to indie app launches. I enjoy making complex topics easy to understand and showing how new tools actually matter in the real world. Outside of work, I’m a big fan of gaming, coffee, and sci-fi books. You’ll often find me testing a new mobile app, playing the latest indie game, or exploring AI tools for creativity.
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Bitcoin store of value — why pension funds are reassessing BTC’s long-term role

The question of whether Bitcoin can serve as a Bitcoin store of value has followed the asset since its earliest days. What was once a retail-driven debate is now gaining traction among pension funds, which are studying whether BTC can protect purchasing power in the same way gold has done for centuries. While Bitcoin’s volatility remains a concern, its scarcity, portability and global liquidity are pushing institutional investors to examine it more seriously.

How the concept of a Bitcoin store of value is evolving

A store-of-value asset maintains its purchasing power across long timeframes. Traditionally, this meant four core features: scarcity, durability, portability and liquidity. Gold has fit this definition for generations. Fiat currencies, however, lose value with inflation and expanding money supply.

Because of this contrast, pension funds are assessing whether Bitcoin now meets the same standards. BTC has a fixed supply of 21 million coins, enforced by code rather than policy. Its digital form ensures durability as long as the network runs. It moves across borders in minutes, and its global trading volume provides liquidity that rivals many traditional assets.

These traits are making institutions reconsider earlier assumptions, especially as macroeconomic uncertainty increases.

Why pension funds are revisiting the Bitcoin store of value thesis

Pension funds have strict mandates. They must preserve capital, deliver stable returns and operate under heavy regulation. This makes them careful about highly volatile or lightly regulated assets. Bitcoin still raises concerns for them, including:

  • short-term price fluctuations
  • uneven global regulations
  • secure custody requirements
  • limited historical performance data
  • difficulties integrating Bitcoin into traditional models

Even so, today’s economic landscape is shifting. Rising inflation, geopolitical tension and weakening trust in certain fiat currencies are pushing institutional investors to diversify. Bitcoin is no longer viewed only as a speculative bet. Instead, it is emerging as a potential hedge against currency degradation.

Because of these shifts, some funds now believe excluding digital assets may increase long-term risk rather than reduce it.

Case study: How AMP Super approached Bitcoin as a store-of-value asset

One of the most notable examples comes from Australian fund AMP Super. The fund allocated to Bitcoin futures through its dynamic asset allocation strategy. Importantly, it does not treat Bitcoin as a high-risk gamble. Instead, it evaluates BTC alongside other potential store-of-value assets.

AMP Super uses a blended approach that includes:

  • assessing Bitcoin’s scarcity, durability, portability and liquidity
  • tracking momentum, sentiment and liquidity signals
  • monitoring how Bitcoin reacts to changes in inflation expectations
  • using on-chain analytics to evaluate blockchain activity in real time

This method is slow, data-driven and risk-conscious. As a result, it provides a blueprint for how other pensions might adopt digital assets without abandoning traditional due diligence.

How Bitcoin compares with traditional store-of-value assets

To understand the Bitcoin store of value narrative, pension funds compare BTC with gold and fiat currencies:

Scarcity

Bitcoin’s hard cap is absolute. Gold supply increases as new deposits are mined, and fiat supply expands through monetary policy.

Portability and liquidity

Bitcoin transfers settle globally in minutes. Gold requires physical storage and transport. Fiat relies on banking rails that don’t always operate continuously.

Inflation behavior

Both Bitcoin and gold often react to changing inflation expectations. Because of this, they appeal to long-term allocators seeking real returns.

Diversification

Bitcoin’s correlation with traditional assets has remained low enough to benefit portfolios. Even minimal exposure may improve risk-adjusted returns, based on several institutional simulations.

How pension funds are thinking beyond Bitcoin

Bitcoin is only the starting point. Some funds are examining broader blockchain applications that could modernize asset management. Tokenized ownership of real-world assets could improve settlement times and reduce reconciliation costs. Digital wallets could replace traditional account structures. And programmable assets could unlock new forms of automation.

However, this future requires stronger infrastructure, clearer regulation and deeper technical understanding. Progress is steady, but many challenges remain.

The remaining hurdles for Bitcoin’s institutional adoption

Even as interest grows, pension funds still face obstacles:

  • regulatory uncertainty across regions
  • secure, insured and compliant custody requirements
  • approval pathways that differ from traditional assets
  • internal training gaps for evaluating blockchain data

Because of these constraints, funds see Bitcoin as a complement, not a replacement, for assets like gold or inflation-protected bonds.

Conclusion: Can Bitcoin truly be a store of value?

The Bitcoin store of value debate is entering a new phase. Pension funds are examining BTC not as a speculative asset, but as a potential long-term component of diversified portfolios. Bitcoin’s scarcity, durability and liquidity give it a strong foundation, while shifting global conditions add urgency to the conversation.

For now, institutions are cautious but increasingly curious. And for the first time, large funds are exploring whether Bitcoin can sit alongside — or eventually compete with — traditional store-of-value assets.

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