Amazon dumps March of Giants and hands the project to Ubisoft
When Amazon first unveiled March of Giants, the project looked like another attempt to carve out a space in the competitive MOBA market. Now, that chapter appears to be closing. Amazon dumps March of Giants, selling the game and transferring the entire development team to Ubisoft.
The deal, expected to close in mid-December, signals a strategic shift rather than a quiet exit. Ubisoft gains both the game and the talent behind it, while Amazon steps back from direct development but remains involved in promotion.
For a project that once represented Amazon’s ambitions in competitive multiplayer, the handoff is a notable change of direction.
Why Amazon dumps March of Giants after early testing phases
Amazon announced March of Giants as a free-to-play MOBA earlier this year, followed by a closed alpha test shortly after. While the game generated curiosity, it never reached public release.
By choosing to sell rather than continue development internally, Amazon appears to be narrowing its focus. Instead of managing another long-term live-service title, the company has opted to move the project to a publisher with deeper experience in sustaining competitive games.
That decision explains why Amazon dumps March of Giants instead of attempting another internal reboot.
Ubisoft steps in after Amazon dumps March of Giants
For Ubisoft, the acquisition fits into a broader pattern. While the company is not traditionally associated with classic MOBAs, it has experimented with adjacent genres for years.
March of Giants offers Ubisoft a ready-made entry point. The game’s 4v4 structure, combined with large-scale battles and strategic systems, aligns with Ubisoft’s interest in multiplayer experiences that support long-term engagement.
By taking control after Amazon dumps March of Giants, Ubisoft gains a project that is already playable and positioned for future expansion.
What March of Giants offers after Amazon dumps the MOBA
Unlike traditional lane-based MOBAs, March of Giants focuses on large-scale warfare. Players control giant commanders, lead armies of thousands, and directly clash with enemy giants on the battlefield.
Matches revolve around offense and defense at scale. Players deploy reinforcements such as trenches, tanks, and bunkers while countering waves of opposing units. This design aims to blend strategy with spectacle rather than mimic existing genre leaders.
That differentiation may help the game stand out—if Ubisoft can successfully position it.
The development team moves with the game
A key part of the deal involves people, not just code. The entire development team from Amazon Games Montreal is moving to Ubisoft along with the project.
Several team members previously worked at Ubisoft, including key figures behind Rainbow Six Siege. Creative director Xavier Marquis, who founded Amazon Games Montreal, returns to Ubisoft as part of the transition.
This continuity ensures that when Amazon dumps March of Giants, the creative vision does not disappear with the sale.
Amazon’s role doesn’t fully disappear
Although Amazon no longer owns the game, it has not walked away entirely. As part of the agreement, Amazon will help promote March of Giants on Twitch.
That support suggests Amazon still sees value in the project’s visibility, even if it no longer wants to manage development. In effect, the company shifts from creator to promoter, leveraging its platform rather than its studios.
This hybrid exit softens the optics of the move.
Can Ubisoft succeed where Amazon stepped back?
The MOBA market remains fiercely competitive. Dominant titles still command massive audiences, and new entrants face an uphill battle.
However, Ubisoft brings long-term live-service experience and established publishing infrastructure. With further playtests planned and major updates in development, the company has time to refine the game’s systems.
Whether March of Giants becomes a breakout success or a niche multiplayer title will depend on how effectively Ubisoft evolves the project after Amazon dumps March of Giants.
What this deal says about Amazon Games
Amazon’s gaming division has experienced both high-profile launches and quiet cancellations. Selling March of Giants fits into a broader pattern of reassessment.
Rather than chasing every genre internally, Amazon appears increasingly selective. In this case, exiting development while maintaining promotional ties reflects a more cautious strategy.
For the industry, the move highlights how even well-funded publishers reassess long-term commitments.
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