TikTok is rolling out new tools that make the app more social and more collaborative. The company announced TikTok shared feed, a feature that lets friends browse a daily set of personalized videos together. They don’t need to watch at the same time, which makes the feature easy to use.
How the TikTok shared feed works
The TikTok shared feed appears inside direct message threads. Users send an invite, and the feed then generates 15 videos each day. These clips come from activity patterns shared across the group, so the content feels relevant to everyone involved.
Participants can leave the shared feed at any moment. TikTok also added a dashboard that tracks shared likes, recent views and other basic metrics. The feature rolls out globally in the coming months. Interestingly, Instagram introduced a similar idea earlier this year, which reverses the usual direction of feature copying.
Shared Collections add deeper collaboration
TikTok also launched Shared Collections, a tool designed for saving and organizing content as a group. Users can create themed lists for reading recommendations, local restaurants or products they want to try. They can then send these collections to mutual followers through direct messages.
Creating a collection is simple. Users save a video, add it to a new list and share it. Shared Collections are available worldwide for people aged 16 and older.
Holiday cards expand TikTok’s messaging tools
TikTok will soon offer themed holiday cards that users can send in direct messages. These cards become available later this month and follow TikTok’s broader push to add more expressive tools inside the app.
TikTok shared feed signals a shift toward group discovery
These updates show that TikTok wants to deepen social engagement, not just improve recommendations. Because people often discover videos together, tools like TikTok shared feed and Shared Collections push the app toward more shared experiences. This shift could make TikTok feel closer to a social network while keeping its familiar discovery-focused style.
Read also
Join the discussion in our Facebook community.