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Most users want to use secure tools.Very few are equipped to evaluate whether a tool actually is. This gap between intention and ability defines how...
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Modern software is surrounded by a sense of reassurance.Security has become a visible feature — advertised, certified, and frequently referenced....
Promises are easy to make.Trust is not. In digital products, promises often stand in for transparency. Companies reassure users with...
Most users never truly assess whether software is safe.They decide whether it feels safe — and act accordingly. This decision...
Trust in online platforms is rarely the result of deliberate evaluation.Most users don’t consciously decide whether a system deserves trust....
Trust is rarely designed directly.It emerges — or collapses — as a consequence of how digital products behave over time....
Trust in digital systems rarely collapses all at once.It erodes gradually, shaped less by dramatic failures than by small, repeated...