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If You Can’t Say No to Features, You Don’t Control Your Product
Cybersecurity

If You Can’t Say No to Features, You Don’t Control Your Product

Ethan Cole February 2, 2026 5 min read 41 views

Every product team likes to talk about ownership. Ownership of code.Ownership of vision.Ownership of outcomes. But there’s a much simpler test of control that most...

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The Security Risks of “Just in Case” Data Collection
Cybersecurity

The Security Risks of “Just in Case” Data Collection

Ethan Cole Feb 2 5 min

Most security problems don’t start with attackers.They start with hesitation. Someone in a meeting says, “Let’s keep it for now.”Someone...

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What We Deliberately Chose Not to Build
Software

What We Deliberately Chose Not to Build

Ethan Cole Feb 2 5 min

Every product has a feature list.Fewer have a refusal list. The first one is easy to show investors, users, and...

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“More Features” Is Usually a Sign of Weak Design
Software

“More Features” Is Usually a Sign of Weak Design

Ethan Cole Feb 1 4 min

“More features” is often presented as a strength. It shows momentum.It signals progress.It reassures stakeholders that something is happening. But...

62 Read More
How Over-Engineering Creates Hidden Failure Points
Cloud & DevOps

How Over-Engineering Creates Hidden Failure Points

Ethan Cole Feb 1 4 min

Over-engineering is rarely framed as a risk. It’s usually described as preparedness.Future-proofing.Scalability.“Doing things the right way.” But in practice, over-engineering...

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Why We Build Fewer Features on Purpose
Software

Why We Build Fewer Features on Purpose

Ethan Cole Feb 1 4 min

In most product teams, shipping more features is treated as progress. Roadmaps grow.Release notes get longer.Dashboards fill up with usage...

62 Read More
Most Products Don’t Respect Users — They Manage Them
Software

Most Products Don’t Respect Users — They Manage Them

Ethan Cole Jan 31 4 min

Most digital products claim to be “user-centric.” They talk about empathy.They optimize for experience.They promise to “put users first.” And...

76 Read More

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